After realizing the need for lightweight earrings in the market (happy ears are thanking us everywhere) we began selling our earrings at local markets.

Lesson: the biggest challenge is TO START. There's no perfect time. As Nike says, Just Do It. Once you've done that take it seed by seed, step by step.

We've since grown into APPLE Watch Bands (one of the only company manufacturing them here in North America), Cuffs, Bracelets, Totes, Wallets and Crossbody Bags and can be found in retail stores across the country and Canada.

In 2021, we launched our sister company, Created By, partnering with female artists from around the world; turning their original art into tea towels, coasters, bandanas and more! A percentage of all sales goes back to these talented women.

Yes, we create and sell beautiful designs, but it's more than that. It's about taking a {calculated} risk on yourself, on your dreams, working really, really hard, surrounding yourself with strong, talented, and kind people, and using this experience to help others who are on or want to be on a similar path.